OVELLE
For the art of being elsewhere.
An independent recognition of exceptional hospitality, created by Carter Beau.
Two Ways of Understanding a Stay.
How remarkable it is. How it makes you feel.
The Ovelle Rating
How exceptional is the hotel?
The recognised level of excellence. One Ovelle to Four Ovelle, earned firsthand.
The rating tells you how remarkable
The Character of the Stay
How does the hotel make you feel?
The nature of the experience. Restore, Discover, Indulge, Care. Not levels. Never awards.
The character tells you why
Four ways a stay can make you feel.
The rating tells you how remarkable a hotel is.
The character tells you how it will make you feel.
Read them together
One stay, read both ways.
Stillness · Privacy · Nature · Wellbeing · Escape
Four Ovelle
Rosewood Hong Kong
Tsim Sha Tsui, Hong Kong
Character
Four Ovelle tells you the standard. Restore and Care tell you the experience.
Seven pillars. One judgement.
Every hotel is considered across the same seven pillars, experienced as a guest and weighed as a whole.
I
Hospitality
II
Room and Design
III
Sleep and Comfort
IV
The Culinary Experience
V
The Guest Experience
VI
Character and Sense of Place
VII
Facilities and Wellbeing
There is no scorecard and no formula. Ovelle is awarded for the harmony of the whole, never for individual elements.
Independent by Design
Recognition is earned through experience, never through arrangement.
Every hotel is experienced firsthand, as a guest. Recognition cannot be purchased, requested or guaranteed. When a stay has been hosted, we say so. Where a booking earns a commission, the commission never touches the rating.
A hotel may work commercially with Carter Beau Studio and receive no Ovelle recognition. A hotel may receive Ovelle recognition without any commercial relationship. The Studio’s commercial work never influences what Ovelle recognises.
The world is full of places to stay.
We remember the ones that made us feel something.
Ovelle, by Carter Beau